WIRES Campaign

NSW Wildlife Information, Rescue and Education Service Inc (Wires) is a potential client. Wire’s mission is to actively rehabilitate and preserve Australian wildlife and inspire others to do the same (WIRES 2016). Wire’s provides its supporters with the opportunity to donate and assist in wildlife rescue with over 2500 volunteers in 27 branches, assisting the community to help native animals in distress (WIRES 2016). There are large amounts of support coming from external partners. With the help of a public relations campaign, Wires should be able to amplify its mission statement to the public. The form of campaign I would like to create for this organisation is an event campaign targeted at families with young children (Wilcox, Cameron, Reber, Shin 2013).

The reason I chose to target this campaign at young children aged 4- 11 is because this is the age that children are most interested in animals, and also the most impressionable (Melichar 2015). If we were able to teach these children the importance of rehabilitating and preserving Australian wildlife, then we are able to successfully create awareness about building a better future for Australian wildlife (WIRES 2016). A wires event would be best for the organisation because it can actively engage with the target audience. Providing activities for young children that engages them about the wildlife will create awareness within the youth, which is why a children’s event with specific wildlife themed stalls would really capture the overall essence of how rewarding helping animals can be.

Stalls and interactive ideas that would be involved in the campaign would be:

  • A petting zoo.
  • Art competition through local schools for the best ‘saving endangered species’ poster.
  • Bake sale competition featuring the best animal inspired cake
  • Donations box.
  • Craft station for younger children to colour in or create their favourite endangered species.
  • Food stalls.

Reference list:

Denis Wilcox, Glen Cameron, Bryan Reber, Jae-Hwa Shin (2013). THINK Public Relations (2nd). New York, New York, USA: Pearson Education Inc. ISBN: 9780205857258

The Courier-Mail,. (2013). Australia failing badly at saving our native wildlife and their natural environment. Retrieved from http://www.news.com.au/national/queensland/were-failing-badly-at-saving-our-natural-environment/story-fnii5v6w-1226654822164

Melichar, C 2015, ‘Partnering for Success: Effective Public Relations and Development’, Public Relations Tactics, 22, 10, p. 18, Health Business Elite, EBSCO host, viewed 19 March 2016.

WIRES Australian Wildlife Rescue Organisation. (2016). Wires.org.au. Retrieved 12 May 2016, from http://www.wires.org.au/


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